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1 Ergebnisse
1
The tension between strategy and execution
, In:
Journal of advertising research / Advertising Research Foundation
challenges for international advertising research : globali...
Hollis, Nigel
;
Ford, John B.
;
Mueller, Barbara
.. (2011) - p. 27-41
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The tension between strategy and execution</Title> : <SubTitle>challenges for international advertising research : globalization is much more than universal branding</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66158261&Exemplar=1&LAN=DE A1 Hollis, Nigel A1 Ford, John B. A1 Mueller, Barbara A1 Taylor, Charles Raymond YR 2011 JF Journal of advertising research / Advertising Research Foundation VO 51 SP 27 OP 41 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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