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1
Mapping the unarticulated potential of qualitative research
, In:
Journal of advertising research / Advertising Research Foundation
stepping out from the shadow of quantitative studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B.
.. (2011) - p. 153-166
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Mapping the unarticulated potential of qualitative research</Title> : <SubTitle>stepping out from the shadow of quantitative studies</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66158528&Exemplar=1&LAN=DE A1 Nuttall, Peter A1 Shankar, Avi A1 Beverland, Michael B. A1 Hooper, Cheryl Stallworth YR 2011 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 51 SP 153 OP 166 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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