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1 Ergebnisse
1
Checking the pulse of print media
, In:
Journal of advertising research / Advertising Research Foundation
fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
Reid, Leonard N.
;
King, Karen Whitehill
.. (2011) - p. 167-181
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Checking the pulse of print media</Title> : <SubTitle>fifty years of newspaper and magazine advertising research</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66158563&Exemplar=1&LAN=DE A1 Nyilasy, Gergely A1 Reid, Leonard N. A1 King, Karen Whitehill A1 McDonald, Scott C. YR 2011 JF Journal of advertising research / Advertising Research Foundation VO 51 SP 167 OP 181 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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