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How Relevancy, use, and impact can inform decision making 

, In: Journal of advertising research / Advertising Research Foundation
the uses of quantitative research 
Stewart, David W. ; Hess, Mike ; Nelder, Jeff. (2011)  - p. 195-206
Exemplar:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279