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1 Ergebnisse
1
Competing for consumer identity
, In:
Journal of marketing / American Marketing Association
limits to self-expression and the perils of lifestyle brand...
Chernev, Alexander
;
Hamilton, Ryan
;
Gal, David
. (2011) 3 - p. 66-82
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Competing for consumer identity</Title> : <SubTitle>limits to self-expression and the perils of lifestyle branding</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66397755&Exemplar=1&LAN=DE A1 Chernev, Alexander A1 Hamilton, Ryan A1 Gal, David YR 2011 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 75 IS 3 SP 66 OP 82 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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