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1 Ergebnisse
1
How well does advertising work?
, In:
Journal of marketing research / American Marketing Association
generalizations from meta-analysis of brand advertising ela...
Sethuraman, Raj
;
Briesch, Richard A.
. (2011) 3 - p. 457-471
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>How well does advertising work?</Title> : <SubTitle>generalizations from meta-analysis of brand advertising elasticities</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66402791&Exemplar=1&LAN=DE A1 Sethuraman, Raj A1 Briesch, Richard A. YR 2011 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 48 IS 3 SP 457 OP 471 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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