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1 Ergebnisse
1
It's the mind-set that matters
, In:
Journal of marketing research / American Marketing Association
the role of construal level and message framing in influenc...
White, Katherine
;
Dahl, Darren W.
. (2011) 3 - p. 472-485
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>It's the mind-set that matters</Title> : <SubTitle>the role of construal level and message framing in influencing consumer efficacy and conservation behaviors</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66402820&Exemplar=1&LAN=DE A1 White, Katherine A1 Dahl, Darren W. YR 2011 NO : Ill., graph. Darst. JF Journal of marketing research / American Marketing Association VO 48 IS 3 SP 472 OP 485 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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