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1 Ergebnisse
1
Effects of customer and innovation asset configuration stra..:
, In:
Journal of marketing research / American Marketing Association
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
. (2011) 3 - p. 587-602
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Effects of customer and innovation asset configuration strategies on firm performance</Title> UL https://suche.suub.uni-bremen.de/peid=B66403051&Exemplar=1&LAN=DE A1 Fang, Eric A1 Palmatier, Robert W. A1 Grewal, Rajdeep YR 2011 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 48 IS 3 SP 587 OP 602 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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