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1 Ergebnisse
1
Friends or freeloaders?
, In:
The journal of brand management
encouraging brand conscience and introducing the concept of...
Wilson, Jonathan A. J.
;
Morgan, Joseph E.
. (2010/11) 9 - p. 659-676
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Friends or freeloaders?</Title> : <SubTitle>encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66702271&Exemplar=1&LAN=DE A1 Wilson, Jonathan A. J. A1 Morgan, Joseph E. YR 2011 NO : graph. Darst. JF The journal of brand management VO 18 IS 9 SP 659 OP 676 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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