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1 Ergebnisse
1
Stock market reaction to unexpected growth in marketing exp..
, In:
Journal of marketing / American Marketing Association
negative for sales force, contingent on spending level for ...
Kim, Min Chung
. (2011) 4 - p. 68-85
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Stock market reaction to unexpected growth in marketing expenditure</Title> : <SubTitle>negative for sales force, contingent on spending level for advertising</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66767679&Exemplar=1&LAN=DE A1 Kim, Min Chung YR 2011 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 75 IS 4 SP 68 OP 85 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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