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1 Ergebnisse
1
Markenerosion
, In:
Innovative Markenführung und -implementierung / Thorsten Bald ... (Hrsg.)
Implikationen für Markenführung und Kundenmanagement
Greve, Goetz
;
Klante, Oliver
. (2011) - p. 105-124
Exemplar:
TB Nautik
17/1.8 Inn 1 (2011)
RT Journal Article T1 <Title>Markenerosion</Title> : <SubTitle>Implikationen für Markenführung und Kundenmanagement</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B67117517&Exemplar=1&LAN=DE A1 Greve, Goetz A1 Klante, Oliver YR 2011 NO : graph. Darst. JF Innovative Markenführung und -implementierung / Thorsten Bald ... (Hrsg.) SP 105 OP 124 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1359307567* CN TB Wirtschaft: 17/1.8 Inn 1 (2011) SF ELIB - SuUB Bremen
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