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Marketing insights from a model of action and empirical fin..:

, In: Cracking the code / Steven S. Posavac, ed.
Fennell, Geraldine. (2012)  - p. 278-302
Exemplar:  Zentrale:E02 a bwl 402.6/278; BB WiWi: 11a bwl 402.6/278a