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Improving CRM 2.0 through collective intelligence by using ..:

, In: Customer relationship management and the social and semantic web / Ricardo Colomo-Palacios; João Varajão; Pedro Soto-Acosta, [editors]
Perez-Gallardo, Yuliana ; Alor-Hernandez, Giner ; Cortes-Robles, Guillermo. (2012)  - p. 39-59
Exemplar:  TB Nautik 17/.1.7 Col 3 (2012)