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1 Ergebnisse
1
Effects of message appeal when communicating CSR initiative:
, In:
Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
. (2011) - p. 263-277
Exemplar:
Zentrale:E02
a bwl 430/328;
BB WiWi
: 11a bwl 430/328a
RT Journal Article T1 <Title>Effects of message appeal when communicating CSR initiatives</Title> UL https://suche.suub.uni-bremen.de/peid=B67590106&Exemplar=1&LAN=DE A1 Andreu, Luisa A1 Mattila, Anna S. A1 Aldás, Joaquin YR 2011 NO : graph. Darst. JF Breaking new ground in theory and practice / Shintaro Okazaki (Ed.) SP 263 OP 277 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1279437006* CN E02: a bwl 430/328 CN BB WiWi: 11a bwl 430/328a SF ELIB - SuUB Bremen
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