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1 Ergebnisse
1
Attention battle
, In:
Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
the abilities of brand, visual, and text characteristics of...
Boerman, Sophie C.
;
Smit, Edith G.
;
Meurs, Lex van
. (2011) - p. 297-312
Exemplar:
Zentrale:E02
a bwl 430/328;
BB WiWi
: 11a bwl 430/328a
RT Journal Article T1 <Title>Attention battle</Title> : <SubTitle>the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B67648819&Exemplar=1&LAN=DE A1 Boerman, Sophie C. A1 Smit, Edith G. A1 Meurs, Lex van YR 2011 JF Breaking new ground in theory and practice / Shintaro Okazaki (Ed.) SP 297 OP 312 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1279437006* CN E02: a bwl 430/328 CN BB WiWi: 11a bwl 430/328a SF ELIB - SuUB Bremen
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