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1 Ergebnisse
1
Living brands
, In:
Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
consumer reactions toward online experienced-based marketin...
Fransen, Marieke L.
. (2011) - p. 313-326
Exemplar:
Zentrale:E02
a bwl 430/328;
BB WiWi
: 11a bwl 430/328a
RT Journal Article T1 <Title>Living brands</Title> : <SubTitle>consumer reactions toward online experienced-based marketing communication</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B67648867&Exemplar=1&LAN=DE A1 Fransen, Marieke L. YR 2011 JF Breaking new ground in theory and practice / Shintaro Okazaki (Ed.) SP 313 OP 326 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1279437006* CN E02: a bwl 430/328 CN BB WiWi: 11a bwl 430/328a SF ELIB - SuUB Bremen
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