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Focus! 

, In: Journal of marketing research / American Marketing Association
creative success is enjoyed through restricted choice 
Sellier, Anne-Laure ; Dahl, Darren W.. (2011)  6 - p. 996-1007
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085