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1 Ergebnisse
1
Do online brand communities help build and maintain relatio..
, In:
The journal of brand management
a network theory approach
Lee, Hyun Joung
;
Lee, Doo-hee
;
Taylor, Charles Raymond
. (2011/12) 3 - p. 213-227
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1
Do online brand communities help build and maintain relationships with consumers?
:
a network theory approach
UL https://suche.suub.uni-bremen.de/peid=B68292974&Exemplar=1&LAN=DE A1 Lee, Hyun Joung A1 Lee, Doo-hee A1 Taylor, Charles Raymond YR 2011 NO : graph. Darst. JF The journal of brand management VO 19 IS 3 SP 213 OP 227 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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