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1 Ergebnisse
1
Applications of agency theory in B2B marketing
, In:
Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
review and future directions
Banerjee, Ranjan
;
Ray, Sourav
;
Bergen, Mark
.. (2012) - p. 41-53
Exemplar:
BB WiWi
: 11a bwl 420 inv/007
RT Journal Article T1 <Title>Applications of agency theory in B2B marketing</Title> : <SubTitle>review and future directions</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B68705354&Exemplar=1&LAN=DE A1 Banerjee, Ranjan A1 Ray, Sourav A1 Bergen, Mark A1 Dutta, Shantanu YR 2012 JF Handbook of business-to-business marketing / ed. by Gary L. Lilien ... SP 41 OP 53 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1313170364* CN BB WiWi: 11a bwl 420 inv/007 SF ELIB - SuUB Bremen
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