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1 Ergebnisse
1
Progress and prospects for governance value analysis in mar..
, In:
Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
when Porter meets Williamson
Ghosh, Mrinal K.
. (2012) - p. 54-72
Exemplar:
BB WiWi
: 11a bwl 420 inv/007
RT Journal Article T1 <Title>Progress and prospects for governance value analysis in marketing</Title> : <SubTitle>when Porter meets Williamson</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B68705619&Exemplar=1&LAN=DE A1 Ghosh, Mrinal K. YR 2012 NO : graph. Darst. JF Handbook of business-to-business marketing / ed. by Gary L. Lilien ... SP 54 OP 72 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1313170364* CN BB WiWi: 11a bwl 420 inv/007 SF ELIB - SuUB Bremen
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