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Key questions on innovation in the B2B context:
, In:
Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
Tellis, Gerard J.
. (2012) - p. 582-595
Exemplar:
BB WiWi
: 11a bwl 420 inv/007
RT Journal Article T1 <Title>Key questions on innovation in the B2B context</Title> UL https://suche.suub.uni-bremen.de/peid=B68707823&Exemplar=1&LAN=DE A1 Tellis, Gerard J. YR 2012 JF Handbook of business-to-business marketing / ed. by Gary L. Lilien ... SP 582 OP 595 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1313170364* CN BB WiWi: 11a bwl 420 inv/007 SF ELIB - SuUB Bremen
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