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Which broadcast medium better drives engagement? 

, In: Journal of advertising research / Advertising Research Foundation
measuring the powers of radio and television with electromy... 
Peacock, James ; Purvis, Scott ; Hazlett, Richard L.. (2011)  4 - p. 578-585
Exemplar:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279