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1 Ergebnisse
1
Assessing celebrity endorsement effects in China
, In:
Journal of advertising research / Advertising Research Foundation
a consumer-celebrity relational approach
Hung, Kineta
;
Tse, Caleb H.
. (2011) 4 - p. 608-623
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Assessing celebrity endorsement effects in China</Title> : <SubTitle>a consumer-celebrity relational approach</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B68762237&Exemplar=1&LAN=DE A1 Hung, Kineta A1 Tse, Caleb H. YR 2011 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 51 IS 4 SP 608 OP 623 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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