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Marketing theory and orientations 

, In: Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 1,
Legends in marketing ; 5
Kotler, Philip ; Achrol, Ravi S. ; Narver, John C.... , 2012
Exemplar:  TB Nautik 19/0 Kot.I,1; BB WiWi: 11a bwl 419/400-1