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Creating and managing the product mix 

, In: Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 3,
Legends in marketing ; 5
Kotler, Philip ; Bayus, Barry L. ; Jayachandran, Satish.. , 2012
Exemplar:  BB WiWi: 11a bwl 419/400-3; TB Nautik 19/0 Kot.III,1