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Improving the role and practice of marketing 

, In: 4150 Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 4,
Legends in marketing ; 5
Kotler, Philip ; Fletcher, Winston ; Ambler, Tim.. , 2012
Exemplar:  TB Nautik 19/0 Kot.IV,1; BB WiWi: 11a bwl 419/400-4