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Strategic marketing 

, In: 4150 Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 5,
Legends in marketing ; 5
Kotler, Philip ; Roberts, John ; Urban, Glen L... , 2012
Exemplar:  TB Nautik 19/0 Kot.V,1; BB WiWi: 11a bwl 419/400-5