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Marketing in the new economy 

, In: Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 7,
Legends in marketing ; 5
Kotler, Philip ; Duparcq, Patrick J. ; Malthouse, Edward C. ; Narayandas, Das.. , 2012
Exemplar:  TB Nautik 19/0 Kot.VII,1; BB WiWi: 11a bwl 419/400-7