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1 Ergebnisse
1
B2B brand architecture:
, In:
California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley
Muylle, Steve
;
Deva, Rangarajan
. (2011/12) 2 - p. 58-71
Exemplar:
Zentrale:E02
z bwl 037/286;
Zentrale:Magazin Zs
fc 5286
RT Journal Article T1 <Title>B2B brand architecture</Title> UL https://suche.suub.uni-bremen.de/peid=B68837503&Exemplar=1&LAN=DE A1 Muylle, Steve A1 Deva, Rangarajan YR 2012 NO : graph. Darst. JF California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley VO 54 IS 2 SP 58 OP 71 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12592084* CN E02: z bwl 037/286 CN Magazin Zs: fc 5286 SF ELIB - SuUB Bremen
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