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1 Ergebnisse
1
Sizing up the retailer brand implementation gap and its eff..:
, In:
The journal of brand management
Ferguson, Jodie L.
;
Brown, Brian P.
. (2011/12) 5 - p. 391-404
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Sizing up the retailer brand implementation gap and its effects on brand-building outcomes</Title> UL https://suche.suub.uni-bremen.de/peid=B68884750&Exemplar=1&LAN=DE A1 Ferguson, Jodie L. A1 Brown, Brian P. YR 2012 NO : graph. Darst. JF The journal of brand management VO 19 IS 5 SP 391 OP 404 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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