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1 Ergebnisse
1
Best practices for cross-cultural advertising research
, In:
Handbook of research on international advertising / ed. by Shintaro Okazaki
are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
. (2012) - p. 3-19
Exemplar:
Zentrale:E02
a bwl 430/491;
BB WiWi
: 11a bwl 430/491a
RT Journal Article T1 <Title>Best practices for cross-cultural advertising research</Title> : <SubTitle>are the rules being followed?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B68921553&Exemplar=1&LAN=DE A1 Taylor, Charles Raymond A1 Bowen, C. Luke YR 2012 JF Handbook of research on international advertising / ed. by Shintaro Okazaki SP 3 OP 19 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1480863114* CN E02: a bwl 430/491 CN BB WiWi: 11a bwl 430/491a SF ELIB - SuUB Bremen
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