Merkliste 
 1 Ergebnisse 
 
1

Project GLOBE and cross-cultural advertising research 

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
developing a theory-driven approach 
Quigley, Narda R.. (2012)  - p. 61-87
Exemplar:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a