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The role of e-WOM in international communication:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Sicilia, María ; López, Inés ; López, Manuela.. (2012)  - p. 325-350
Exemplar:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a