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1 Ergebnisse
1
Multisensualität im Dienstleistungsmarketing
, In:
Management von Service Innovationen in Business-to-Business Märkten / Gianfranco Walsh ... (Hrsg.)
kurzfristiger Hype oder ein zukunftsweisendes Forschungsthe...
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
. (2012) - p. 225-240
Exemplar:
BB WiWi
: 11a bwl 067.1/144
RT Journal Article T1 <Title>Multisensualität im Dienstleistungsmarketing</Title> : <SubTitle>kurzfristiger Hype oder ein zukunftsweisendes Forschungsthema auch für den B2B-Sektor?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B68936982&Exemplar=1&LAN=DE A1 Wiedmann, Klaus-Peter A1 Klarmann, Christiane YR 2012 NO : graph. Darst. JF Management von Service Innovationen in Business-to-Business Märkten / Gianfranco Walsh ... (Hrsg.) SP 225 OP 240 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1293899771* CN BB WiWi: 11a bwl 067.1/144 SF ELIB - SuUB Bremen
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