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International new ventures as "small multinationals" 

, In: Journal of world business
the importance of marketing capabilities 
Ripollés Meliá, María ; Blesa, Andreu. (2012)  2 - p. 277-287
Exemplar:  Zentrale:E02 z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871