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1 Ergebnisse
1
Get it?
, In:
Journal of marketing research / American Marketing Association
got it. good! ; enhancing new product acceptance by facilit...
Jhang, Ji Hoon
;
Campbell, Margaret C.
. (2012) 2 - p. 247-259
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Get it?</Title> : <SubTitle>got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B69990644&Exemplar=1&LAN=DE A1 Jhang, Ji Hoon A1 Campbell, Margaret C. YR 2012 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 49 IS 2 SP 247 OP 259 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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