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1 Ergebnisse
1
Rebranding mergers
, In:
The journal of brand management
how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, Leonor Vacas de
.. (2011/12) 6 - p. 513-524
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Rebranding mergers</Title> : <SubTitle>how attitudes influence consumer choices?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B71513201&Exemplar=1&LAN=DE A1 Machado, Joana César A1 Lencastre, Paulo de A1 Carvalho, Leonor Vacas de A1 Costa, Patricio YR 2012 NO : graph. Darst. JF The journal of brand management VO 19 IS 6 SP 513 OP 524 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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