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1 Ergebnisse
1
Assessing the fit of two brand personality scales in a Chin..:
, In:
The journal of brand management
Jie, Yun
;
Chou, Ting-jui
. (2011/12) 6 - p. 525-540
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity</Title> UL https://suche.suub.uni-bremen.de/peid=B71513245&Exemplar=1&LAN=DE A1 Jie, Yun A1 Chou, Ting-jui YR 2012 NO : graph. Darst. JF The journal of brand management VO 19 IS 6 SP 525 OP 540 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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