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How much is too much? 

, In: Journal of advertising research / Advertising Research Foundation
the collective impact of repetition and position in multi-s... 
Jeong, Yongick ; Tran, Hai L.. (2012)  1 - p. 87-101
Exemplar:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279