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1
Is an advertisement worth the paper it's printed on?
, In:
Journal of advertising research / Advertising Research Foundation
the impact of premium print advertising on consumer percept...
Hampel, Stefan
;
Campbel, Colin
. (2012) 1 - p. 118-127
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Is an advertisement worth the paper it's printed on?</Title> : <SubTitle>the impact of premium print advertising on consumer perceptions</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B71789396&Exemplar=1&LAN=DE A1 Hampel, Stefan A1 Campbel, Colin YR 2012 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 52 IS 1 SP 118 OP 127 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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