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The perils of social coupon campaigns:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Kumar, V. ; Rajan, Bharath. (2011/12)  4 - p. 13-14
Exemplar:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294