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1 Ergebnisse
1
Branding as a communications strategy
, In:
The journal of brand management
a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
. (2011/12) 8 - p. 712-734
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Branding as a communications strategy</Title> : <SubTitle>a framework for desired brand identity</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B72134607&Exemplar=1&LAN=DE A1 Robichaud, François A1 Richelieu, André A1 Kozak, Robert YR 2012 NO : graph. Darst. JF The journal of brand management VO 19 IS 8 SP 712 OP 734 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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