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1 Ergebnisse
1
Evidence-based marketing
, In:
International journal of market research
a perspective on the "practice-theory divide"
Rowley, Jennifer
. (2012) 4 - p. 521-541
Exemplar:
Zentrale:E02
z bwl 402 240;
Zentrale:Magazin Zs
fe 1240
RT Journal Article T1 <Title>Evidence-based marketing</Title> : <SubTitle>a perspective on the "practice-theory divide"</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B72192015&Exemplar=1&LAN=DE A1 Rowley, Jennifer YR 2012 JF International journal of market research VO 54 IS 4 SP 521 OP 541 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=42215858* CN E02: z bwl 402 240 CN Magazin Zs: fe 1240 SF ELIB - SuUB Bremen
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