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1 Ergebnisse
1
Dynamic effectiveness of advertising and word of mouth in s..:
, In:
Journal of marketing research / American Marketing Association
Bruce, Norris I.
;
Kolsarici, Ceren
. (2012) 4 - p. 469-486
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products</Title> UL https://suche.suub.uni-bremen.de/peid=B72236578&Exemplar=1&LAN=DE A1 Bruce, Norris I. A1 Kolsarici, Ceren YR 2012 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 49 IS 4 SP 469 OP 486 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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