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1 Ergebnisse
1
The high stakes of sweepstakes
, In:
Journal of advertising research / Advertising Research Foundation
too much of a good thing can demotivate digital consumers
Wilcox, Caroline
. (2012) 2 - p. 167-179
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The high stakes of sweepstakes</Title> : <SubTitle>too much of a good thing can demotivate digital consumers</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B72611673&Exemplar=1&LAN=DE A1 Wilcox, Caroline YR 2012 NO : Ill., graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 52 IS 2 SP 167 OP 179 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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