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1 Ergebnisse
1
Assessing brand vulnerability across product assortments:
, In:
The journal of brand management
Kumar, Piyush
;
Dass, Mayukh
. (2011/12) 9 - p. 801-814
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Assessing brand vulnerability across product assortments</Title> UL https://suche.suub.uni-bremen.de/peid=B72635019&Exemplar=1&LAN=DE A1 Kumar, Piyush A1 Dass, Mayukh YR 2012 NO : graph. Darst. JF The journal of brand management VO 19 IS 9 SP 801 OP 814 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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