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The countenance of marketing 

, In: Quantitative marketing and marketing management / Adamantios Diamantopoulos; Wolfgang Fritz; Lutz Hildebrandt (eds.). With contributions by András Bauer .... Dedicated to Udo Wagner
a view from the 21st century ivory tower 
Nataraajan, Rajan. (2012)  - p. 485-499
Exemplar:  Zentrale:E02 a bwl 001 md wag/305; TB Nautik 19/0 Dia 8(2012)