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1 Ergebnisse
1
The effects of traditional and social earned media on sales
, In:
Journal of marketing research / American Marketing Association
a study of a microlending marketplace
Stephen, Andrew T.
;
Galak, Jeff
. (2012) 5 - p. 624-639
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>The effects of traditional and social earned media on sales</Title> : <SubTitle>a study of a microlending marketplace</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B72954795&Exemplar=1&LAN=DE A1 Stephen, Andrew T. A1 Galak, Jeff YR 2012 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 49 IS 5 SP 624 OP 639 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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