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The gap between the vision for marketing and reality:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Malthouse, Edward C. ; Kotler, Philip ; Calder, Bobby J... (2012/13)  1 - p. 13-14
Exemplar:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294