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The strategic importance of data mining analysis for custom..:
, In:
Customer-centric marketing strategies / Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni, [editors]
Veglio, Valerio
. (2013) - p. 126-148
Exemplar:
BB WiWi
: 11a bwl 424/457
RT Journal Article T1 <Title>The strategic importance of data mining analysis for customer-centric marketing strategies</Title> UL https://suche.suub.uni-bremen.de/peid=B73065778&Exemplar=1&LAN=DE A1 Veglio, Valerio YR 2013 NO : graph. Darst. JF Customer-centric marketing strategies / Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni, [editors] SP 126 OP 148 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1312916486* CN BB WiWi: 11a bwl 424/457 SF ELIB - SuUB Bremen
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